Business

South Korea,
Seoul

Introduction

Seoul is ancient and modern with progressive new architecture sitting next to palaces that can date back 600 years. The Han River divides the sprawling metropolis into two and each side of the river has its own subculture. The pace of life in this vibrant city of 10 million is hectic. Yet, in the middle of it all, there are areas where you can take leisurely strolls and hear the birds sing.

More from Seoul PDF Version

Essentials

  1. Don't be offended when people bump into you and offer no apologies. Koreans have little sense of personal space.
  2. Virtually everything can be done 24 hours a day - eating, drinking, shopping, haircuts, massages.
  3. After a meal, look for the free breath-freshening gum. It's offered for a reason.
  4. City traffic is unpredictable, allow plenty of time when meeting clients.
  5. Drinking etiquette requires that you pour drinks with two hands. Accept the drink with two hands, too.

Two-hour tour

  • Changdeok Palace — Call ahead for guided tour times to the palace and gardens.

    99 Yulgok-ro, Jongno-gu

    +82 2 7628 261

    Visit website
  • National Museum of Korea — Vast collection of artifacts and art works provides an introduction to Korean culture.

    137 Seobinggo-ro, Yongsan-gu

    +82 2 2077 9000

    Visit website

Hotels

  • Independent and easy

    Metro Hotel

    14 Myeongdong 9ga-gil, Jung-gu

    +82 2 7521 112

    Visit website
  • Dependable chain

    Park Hyatt

    606 Teheran-ro, Gangnam-gu

    +82 2 2016 1234

    Visit website
  • Premium

    The Plaza

    119 Sogong-ro, Jung-gu

    +82 2 7712 200

    Visit website

Dining

  • Fast breakfast

    Wood & Brick Bakery

    5-2 Jae Dong, Jongno-gu

    +82 2 7471 134

    Visit website
  • Business breakfast

    The Ninth Gate at the Westin Chosun Hotel

    87 Sogong-dong, Jung-gu

    +82 2 3170 366

    Visit website
  • Working lunch with colleagues

    Yum China

    573 Guro-dong, Guro-gu

    +82 2 8181 414

  • Need-to-impress clients lunch

    Dugahun

    109 Sagan-dong, Jongno-gu

    +82 2 3210 2100

    Visit website
  • Lunch on your own

    Bibigo — There are eight locations dotted around the city.

    Visit website
  • Afternoon tea/drink

    O'Sulloc Tea House

    47-1 Myeongdong 1-ga, Jung-gu

    +82 2 774 5460

  • Dinner on your own

    Homyeondang

    82-9, Hawolgok-dong, Seongbuk-gu

    +82 2 940 3040

    Visit website
  • Dinner with colleagues

    Anzu (Jung Sik Dang)

    649-7 Sinsa-dong, Gangnam-gu

    +82 2 2517 4654

    Visit website
  • Private dinner

    Poom Seoul — Book at least a day in advance.

    3/F Daewon-jeongsa, B/D 358-17 Huam-dong, Yongsan-gu

    +82 2 7779 007

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  • On the tiles

    Coffee Bar K

    89-20 Cheongdam-dong, Gangnam-gu

    +82 2 516 1970

    Visit website
  • Mid-morning coffee

    Bloom and Goûté

    534-6 Sinsa-dong, Gangnam-gu

    +82 2 5456 659

Reading

  • Books and CDs

    Kyobo Bookstore

    Gwanghwamun Store, 1 Jongno 1-ga, Jogno-gu

    +82 2 3973 500

    Visit website

Thank yous

  • Flowers

    Kyukmul Gongboo

    Lower lobby, The Westin Chosun Hotel, 87 Sogong-dong, Jung-gu

    +82 2 3170 139

Shopping

  • Something you can't get anywhere else

    Market M

    5 Jahamun-ro 13-gil, Jongno-gu

    +82 2 7334 769

    Visit website
  • Lost luggage - where to buy shirts

    Galleria Department Store

    343 Apgujeong-ro, Gangnam-gu

    +82 2 3449 4114

    Visit website
  • Something for someone you love

    Pottery from Bada Design Atelier

    1F 521-5, How Building, Sinsa-dong, Gangnam-gu

    +82 2 5925 342

    Visit website
  • Something for yourself

    Sophisticated clothing from TROA

    2F, 113-3 Samseong-dong, Gangnam-gu

    +82 2 556 8010

    Visit website

Transport

  • Metro — The cheapest and fastest option to get around.

    Seoul

    Visit website
  • Airport Pickups — These buses leave every 20 minutes to and from the city’s major hotels.

    +82 2 1577 2600

    Visit website

Limousine/car

  • Mobum Taxi — These black-and-yellow taxis can be found at many hotels, shopping districts and business centres.

Fitness

  • Good running route

    Hangang Park — The Hangang Park system offers jogging paths along the river.

    Seoul

Monocle 24

× The Continental Shift

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