Contributor
Chairman, Saffron Brand Consultants
Wally Olins is one of the world's leading authorities on corporate identity and branding and has a particular interest in the branding of regions and nations. Previously co-founder of global brand agency Wolff Olins, he has helped shape some of the world's most influential companies. He is also an author and visiting fellow at several business schools, including the Saïd Business School in Oxford, and has been awarded a CBE and the RSA Bicentenary Medal for his contributions to global branding.
18.12.09