
As the UK starts gearing up for parliamentary elections, the Monocle Weekly examines the political branding tactics being used to win votes with Ivor Gaber, professor of political campaigning at City University, London. We also talk to the 23-year-old entrepreneur Martin Halstead as his new airline takes off and check in with culture editor Rob Bound, who's been basking on the bonnets at the Geneva Auto Show. Finally Enrique Ruiz de Lera from the Spanish Ministry of Tourism reveals the thinking behind Spain's new tourism campaign and how he hopes it will capture the attention of the Asian market.
Download Edition 49 (mp3)
Have you read today's Monocolumn? Read now.
