Episode 204, The Entrepreneurs 204 - Radio | Monocle

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9 September 2015

Episode 204

28 minutes

We visit Rio de Janeiro to see how city hall is working to keep classic retailers alive. We also tell the story of a Lisbon couple who left the big city to revive traditional wool manufacturing in the Portuguese mountains. Plus: the Winkreative team weighs in on a tale of two logos.

9 September 2015

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Chapter 1

8 minutes


Photo: Leandro Ciuffo

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Chapter 1

Rio’s traditional retailers

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Rio de Janeiro’s city hall is pushing to keep classic retailers alive through the city’s heritage foundation.

8 minutes

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Rio’s traditional retailers

Chapter 2

5 minutes

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Chapter 2

Wool making in Portugal

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We hear from the Lisbon couple who left behind the big city for a new life high up in the mountains. João Tomás and Isabel Dias are helping to revive the popularity of a traditional wool called Burel, a fabric that’s been a staple of local mountain shepherds for centuries. Monocle correspondent Ivan Carvalho visits the pair at their factory.

5 minutes

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Wool making in Portugal

Chapter 3

11 minutes

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Chapter 3

A tale of two logos

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After the controversy over the now-scrapped logo for the 2020 Tokyo Olympic Games and following Google’s new branding, Maurus Fraser, creative director at Winkreative, weighs in with his views.

11 minutes

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A tale of two logos

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