Whenever he gets half a chance, Bolivia's first indigenous president, Evo Morales, dons full ceremonial dress. Often that's a red poncho, which, in the Aymara Indian tribe to which he belongs, is reserved for leaders and warriors to wear in times of war or at weddings. "He wants to look defiant while at the same time showing how proud we are of being an indigenous nation," explains his tailor, the veteran, Savile Row-trained Manuel Sillerico.