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The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping: think of the former Soviet Union. Here leading thinkers consider what might, or should, change in the way nations present themselves. First Paula Scher, one of the world's leading graphic designers and a principal at Pentagram in New York, looks at how to rebrand the US.
Writer: Paula Scher Illustrator: Gaku Nakagawa
United States of America
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