Affairs
Affairs Report

Future states - Simon Anholt - Africa needs brand aid - Africa

Preface

The national identity of countries can shift radically  and at a speed that leaves their inhabitants gasping: think of the former Soviet Union. Here leading thinkers consider what might, or should, change in the way nations present themselves. Second, Simon Anholt, a pioneer of nation branding, reveals why brand Africa is a disaster.

Credits

Writer: Simon Anholt
Illustrator: Gaku Nakagawa



This article is for Monocle subscribers only.
Please Subscribe to Monocle or Sign in if you're already a subscriber.