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Emmerys is the kind of food "chain" that we would like to see in every country. Run by Per Brun, each outlet is individual, each product high-quality. It is a unique Nordic mix of chic 7-11 meets Dean & Deluca. Yet its success in Denmark is against the odds. The country is hooked on discount food stores. There are 1,150 nationwide, a rise of 65 per cent on 10 years ago. Brun, however, has found success with a maverick, inspirational business plan.
Photographer: Anders Wickström Writer: Andrew Tuck
Copenhagen
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