Pinkberry yoghurt is one of those American franchise ideas - think soup, coffee and juice bars - that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London.
Photographer: Ye Rin Mok Writer: Ann Marie Gardner
New York
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