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Coop is the second largest retailer in Switzerland after Migros, with about 1,500 outlets and 44,000 employees. In 2005, it had a turnover of €8.6bn. It has 20 per cent of the country's food retail business. As well as supermarkets, the Coop group also includes petrol stations, hotels and a host of subsidiary companies. But what do you need to make a successful supermarket? In the first of a series on branding, we look at the companies that make Coop a star store.
Photographer: Tobias Madörin Research: Philipp Eigenmann Research: Alicia Kirby Research: Liv Lewitschnik
Zürich
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