Business
Business Briefing

Women on top

Preface

For almost 30 years, you couldn't get married in north India without a Bajaj Chetak scooter. The reason: no dowry was complete without the classic workhorse. But today, India's scooter business - like the country - is in the throes of a revolution. Stricter laws are slowly wiping out the dowry system. And it is future brides, not grooms, who have become the scooter makers' target audience.



This article is for Monocle subscribers only.
Please Subscribe to Monocle or Sign in if you're already a subscriber.