Design
Design Briefing

Boxer fresh - Sunspel comes out to play

Preface

It has been 60 years since British underwear and T-shirt label Sunspel introduced its two-ply Egyptian cotton boxer shorts to the discerning English gentleman. But the business is still growing and finding new loyal followers. It has certainly enjoyed a new lease of life since being purchased in 2005 by Dominic Hazelhurst and Nick Brooke - revenue has risen by 15 per cent over the past 18 months.

Credits

Writer: Alicia Kirby



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