"How museums became soft power ambassadors". Monocle and the V&A hosted a
discussion exploring how culture sells nations. Moderated by Monocle's
editor in chief Tyler Brûlé speakers on the panel were:
Simon Anholt, independent policy adviser
Laurence des Cars, scientific director, Agence France-Museums
The Right Honourable Lord Howell of Guildford, minister of state at the foreign and commonwealth office
Martin Roth, director, V&A