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Punta del Este

For eight weeks after Christmas, Punta Del Este is a 24/7 parade of parties, real Rolexes and fake boobs. It’s a scene fuelled by international designers and superstar DJs, that is shameless, shallow and tremendous fun. But the hippest scene has moved north past the glamorous fishing village of José Ignacio, and up towards the rustic bohemian beach scenes at Cabo Polonia and La Pedrera.
 

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Essentials

01 Start working out months before you arrive - everyone here is body-beautiful.
02 Plan for long lunches that start at 15.00 and dinners that start at 23.00 or midnight.
03 Leave behind your Versaces, Cavallis. The style is super chic in an understated kind of way.
04 Speedos out. Board shorts in. For women, the only accessory needed is a great butt and the right straw fedora.
05 Remember this is gaucho-land and the gauchos are all gorgeous. Take a horse ride on the beach to take in the local scenery!

Hotels

Independent and easy
Casa Chic
Los Teros y Las Calandrias, Faro
+ 598 48 62 068
casachicjoseignacio.com

Premium
La Posada del Faro
La Bahía and Timonel
+ 598 48 62 110
posadadelfaro.com

Ultra luxury in the countryside
Estancia Vik
Camino Eugenio Sáiz Martínez, km8
+ 598 94 605 212
estanciavikjoseignacio.com


Dining

Ultra luxury in the countryside
Fasano Las Piedras
+ 598 42 67 0000
laspiedrasfasano.com

Breakfast
Cafe Citrus
Main square,
José Ignacio Punta,
+ 598 48 62 703

Lunch with friends
Los Negros
Los Teros y Costanera del Faro
+ 598 48 62 091

Picnic spot
La Caracola Beach
José Ignacio

Al fresco dining
Marismo
Ruta 10, km185, camino a la Laguna Garzón
+ 598 48 62 273

Sunset cocktail
La Huella
Playa Brava, José Ignacio
+ 598 42 486 2279

Dinner for two
Butía at Casa Suaya Hotel
Ruta 10, km186.5
+ 598 48 62 750

Dinner with friends
Namm
Ruta 10, km185
+598 48 62 526

Dinner and dancing
Etoile du Sud
The Setai,
José Ignacio
+ 598 48 62 687

Late drinks
Buddha Bar
Bikini Beach,
La Barra, Ruta 10, km160

On the tiles
Tequila
Ruta 10 y calle 15
+ 59842 771 922

Reading

Bookshop
Hard-to-find titles at Sentido
Los Cisnes and Las Calandrias (open December to February)
+ 598 48 62 749

Basics
José Ignacio pharmacy
Sáiz Martínez and Las Garzas
+ 598 48 62 502


Shopping

Something you can’t get anywhere else
Dress by Paula Martini at Bajo el Alma
Main square,
José Ignacio
+ 598 44 86 2098

Lost luggage - where to buy shirts, socks and underwear
El Canuto
Los Cisnes and Los Horneros,
José Ignacio
+598 48 62 028

Something for the kids
Mini polo boots from La Martina
Calle 20, La Punta

Something for someone you love
Sweaters from Bajo el Alma
Las Garzas y las Golon Drinas
+ 598 44 86 2098

Something for yourself
A kitesurfing lesson with local pro Laura Moñino
+ 598 94 420 704
kiteywindsurflaura.com

Two-hour tour

01 Stroll around the village and beaches of José Ignacio.
This enclave has escaped the Miami-style growth that has affected much of the rest of Punta.

02 The port of Punta del Este.
Huge yachts, international sailboat racing, friendly sea lions and restaurants where you can lunch on the catch of the day.

03 The huge rocks and grottos at Las Grutas beach.
This beach is said to be the José Ignacio of years to come.


Limousine/car

Punta Car
+589 4248 2112
puntacar.com.uy


Transport

Free bikes
For use within José Ignacio Chivas, Sáiz Martínez and Los Biguá.


Fitness

Good gym
Mantra luxury hotel
Ruta 10, Parada 48,
Avenida Jaureguiberry y Ante Millat, La Barra
+ 598 42 771 000
mantraresort.com

Good running route
Rambla General Artigas, La Punta or La Mansa Beach in José Ignacio.