In the third of our series of reports looking at the pioneering role of UK Trade & Investment (UKTI) around the world, we travel to São Paulo, the largest and richest city in Brazil, which has a burgeoning luxury goods market.
Ever since Goldman Sachs coined the BRIC (Brazil, Russia, India and China) acronym in 2003, Brazil has been at the forefront of the global investors' plans for the future. While Brazil will always remain the home of bossa nova, fantasy football and Oscar Niemeyer's vision of modern urbanism, São Paulo now rivals Shanghai on investors' global roadshows. As a result, UKTI's role helping UK companies forge links there and encouraging expanding Brazilian enterprises to reciprocate, is becoming increasingly important.