Culture / Television
Monocolumn
Friday 24 May
All in a lather
Soap operas – or 'telenovelas' – are enormously popular in Brazil, to the point that they have an effect on tourism, fashion and the president's speaking engagements.Brazilians love a good soap opera. No surprise there but it’s interesting to analyse the business of telenovelas in Brazil. I can tell you it is certainly big business – something I noticed even more after quite a sad event…