Soft Power

Soft focus— Berlin


If you’re Germany, you have no option but to assert yourself globally with a softly, softly approach. Since the fall of the Wall, Germany’s foreign office has become master of gently promoting ‘Brand Germany’, with Berlin as the jewel in its decidely understated crown.

Diplomacy, Federal Foreign Office, Hans Kollhoff, Werderscher Markt 1

Monocle 24

× The Atlantic Shift


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