Tuesday 14 June
Whether it is Piccadilly Circus in London, New York’s Times Square or Tokyo’s Ginza, neon billboards in the heart of a big city are no ordinary advertising spots – they are part of a city’s identity. Which means that when…
India has 600 million people under 25 and a burgeoning consumer society. How are brands courting these people? Monocle visits Mumbai’s advertising agencies to witness an atmosphere as heady as New York or London in their…
The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping. As the United States continues to suffer from low approval ratings all over the world, Paula Scher, one of the…
Innocean, a global advertising agency, understands the importance of a well-designed HQ to impress clients and motivate staff. Monocle takes a look at its recent facelift, which combines Korean tradition and mid-century…
Imagine trying to sell products to people who don’t watch TV and cannot use the internet. That’s the challenge for students studying at the Haredi Advertising Academy, which trains them in how to make advertisements aimed…
Thursday 1 September
Smokers looking to buy a pack of Marlboro Lights in Sydney or Winfield Blues in Perth will soon have a hard time telling the difference at the cash register.
In a city known for flashy advertising, financial services brand Hyundai Card chose the opening of a new subway line to launch a campaign based on subtlety and simplicity, and the Zen-like hoardings have entranced passers…
Friday 30 April
Shanghai has gone green in the lead up to the opening of the World Expo today.
Once a gritty, working-class neighbourhood, Ostiense still has its warehouses and factories but they’re now being converted into museums and spaces for small, creative businesses.
Mint freshens up India's newspaper market and how to get ahed in Japanese advertising.
Cheap and chic bicycle advertising, plus *Monocle*'s music recommendations.
We meet John Corrigan of the Los Angeles Times, look at TV advertising in China and consider the future of the Fairtrade organisation.
Urban farming in Chicago, Zimbabwe's women security guards and Japan's eco-billboards
Friday 14 October
This weekend in London check out pop-up clothing shop Albam or attend a talk at Frieze Art Fair, in Tokyo visit an exhibition of award-winning advertising and design at the Advertising Museum, in Vienna there’s a slow food…
We analyse Greece’s new advertising campaign, visit a century-old London fish and chip shop, and continue our look at the last five years of Monocle.
Signs of the times: a survey of how everything from billboards on skyscrapers to the dazzling advertising displays in Times Square help colour our cities.
Tuesday 2 February
Former Young & Rubicam advertising executive Tracy Lanza has just joined the management team at New York’s Grand Central Station.
Quick-witted adman George Lois shares his philosophy on advertising, creative sustenance and the perfect last meal.
Internet advertising that knows exactly who you are, an Istanbul magazine delivered by bicycle - by the editor, plus more media news.
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