Affairs / Government
Monocolumn
Sunday 24 June
Leaders need to sell themselves
As November approaches, the US presidential candidates are going full throttle on the campaign trail.
- 1086 results for branding
Business / Automotive
Brand Lexus
Rewind to 1980 and the idea of a Japanese luxury car brand would have been unthinkable. Today, Toyota's Lexus division has become a dominant force in the US luxury market and wants to do the same in Europe. Monocle's Editor…
Business / Architecture
Track record
On 14 November the first Eurostar train should pull out from the new €1.15bn St Pancras International station headed for Paris. The station has come a long way since the 19th century when it was opened to receive ale del…
Business / Small Business
Comeback Kids
What do a textiles business in Japan, a UK shoemaker, a fashion firm in Italy and a publishing company in Lebanon have in common? They are all examples of brands whose obituaries had been written until new life was breathed…
Affairs / Society
Monocolumn
Thursday 14 June
How to make Britain great
Yesterday, on the way to Basel, through the airports and in that Swiss town hosting its eponymous art fair, were signs about Great Britain.
Design / Interior design
Monocolumn
Monday 30 April
Design should speak for itself
Today’s young designers are impressively versed in the art of branding across many different forms of media.
Affairs / Soft Power
Monocolumn
Friday 26 November
Branding Finland
A silicon valley of social innovations, a land where the lakes are virtually drinkable, a country that has managed to export its unbeatable education system just as the French did with their healthcare and Médecins sans…
Affairs / Emerging Markets
The leader
The UK’s reputation has lost its lustre. Time for Lady Britannia to brush herself down, get out there and show off her assets – but what exactly are they?
Business / Gardening
Bloom town
In our series looking at the companies behind everyday scenes, we visit one of the world’s biggest flower auctions. Blooms were first auctioned at a café in Aalsmeer back in 1911. Today the Bloemenveiling Aalsmeer auctions…
Business / Provenance
Studio twenty-four
Al Jazeera English is the first English-language 24-hour news and current affairs channel from the Middle East. It launched in November 2006 alongside the orginal Al Jazeera. The channel is based in Doha, Qatar, with…
Business / Small Business
Brand aid
While their politicians dither, Palestinians are developing a vibrant economy and creating a brand for their yet-to-be-created nation. Monocle meets the new generation of optimists.
Design / Soft Power
Brand Britain
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
Business / Provenance
Building brands
Whether it’s building a whole city or putting up a modest bungalow, the chances are that quite a few of these companies will be there in the background. It’s time you knew your Holcim from your Asahi
Business / Entrepreneurialism
Brand stand
The companies that will stand out in the next year are the ones that are driven by high standards, innovation, creativity and a desire to make a difference. From a small Nigerian publisher to a Danish IT firm staffed mainly…
Business / Neighbourhood Business
Indie brands
Away from the brashness of Beverly Hills the hilly neighbourhood of Silver Lake has enjoyed a reputation for enterprising creativity for more than 80 years. Monocle meets today’s residents who are keeping the tradition…
Business / Provenance
Prime mover
Mitsubishi built Tokyo’s first office block, in the Marunouchi district, 114 years ago, and the firm is behind the area’s current redevelopment into a major financial centre. Overleaf, we dissect a Marunouchi building site…
Business / Health
Race to the Finnish
What do you need to run a great ambulance service? In our series looking at the brands that make our lives work, we visited the City of Helsinki Rescue Department to find out. It employs 570 full-time rescue and emergency…
Business / Retail
On the Shelf
Coop is the second largest retailer in Switzerland after Migros, with about 1,500 outlets and 44,000 employees. In 2005, it had a turnover of €8.6bn. It has 20 per cent of the country’s food retail business. As well as…
Business / Emerging Markets
Brand National
China is home to the world’s second largest economy and its most dynamic market but, as yet, its companies have struggled to create any distinctive global brands. Could it be that only a few even want to try?