Conceived of only 21 years ago, already most nations want a “soft power” strategy – a way of winning the world over without resorting to military-industrial might. Monocle has indexed the top 30 soft power nations, which…
Monocle's third annual Soft Power Survey is an attempt to push the debate on where soft power comes from and how to use it. With current shifts in the global power balance, never has it been more relevant.
A small Finnish city that sits on the Arctic Circle called Rovaniemi has claimed Santa as its own. With a Disney-style theme park and the official Santa post office, Rovaniemi and Finland are banking on Santa's soft power…
Thursday 26 July
As Olympic athletes limber up to start the London games and director Danny Boyle puts the finishing touches to his pastoral-themed opening ceremony, there is another tranche of players gearing up for the games.
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
Germany’s economic status exceeds its place in the world power order. With a touching lack of marketing sophistication and sturdy business values, Europe’s powerhouse has achieved soft power almost by accident.
Great Britain hasn’t seemed quite so great in recent years, its image damaged by unpopular wars and the banking crisis. But with the new coalition government bedded in and the Olympics on the horizon, experts from the…
“How museums became soft power ambassadors”. Monocle and the V&A hosted a discussion exploring how culture nations. Moderated by Monocle’s editor in chief Tyler Brûle speakers on the panel were: - Simon Anholt, independent…
Monocle's third annual Soft Power Survey is an attempt to push the debate on where soft power comes from and how to use it. With current shifts in the global power balance, never has it been more relevant.
Tuesday 22 December
In the past five years Dresden’s museums and reconstructed old town have established it as one of Europe’s better tourist destinations – and a much-needed success story in the depressed eastern Germany.
Tuesday 19 January
In the seven-starred splendour of Abu Dhabi’s Emirates Palace hotel, Hélène Pelosse manages to look both exhausted and pleased as punch.
A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.
Which countries get their way in the world without having to resort to military might? Who are the soft power leaders who know the value of well-placed aid or a good pop star? Over the following pages we name the top 25…
No matter how much money and effort is put into marketing your city, if you want tourists to visit and everyone to know its name, nothing compares to having a popular TV series being filmed in your city. Monocle looks at…
It’s a short drive from the sleek corniche in Beirut to the bountiful souk in Damascus but the residents of these two great cities eye each other with a distinct lack of neighbourly affection. It doesn’t help when you…
Italians have never really believed in hard politics. They’ve always known that the root to real power is through a person’s stomach, and have acted accordingly, building up an enviable array of world class food and drink…
If you’re Germany, you have no option but to assert yourself globally with a softly, softly approach. Since the fall of the Wall, Germany’s foreign office has become master of gently promoting ‘Brand Germany’, with Berlin…
Tax incentives are all well and good but is that enough to make businesses want to move to your country? To discuss how culture and other intangible assets attract foreign investment, Monocle and the Singapore Economic…
Thursday 16 June
São Paulo Fashion Week (SPFW), currently taking place at the Niemeyer-designed Cicillo Matarazzo Pavilion at Parque do Ibirapuera, is the largest fashion event, not just in Brazil but in Latin America. It generates signi…
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