The sub-alpine reaches of the Franco-Swiss border aren’t on many people’s bucket lists – but that’s changing. Our road trip along the Swiss side shows plenty of reasons to visit, from new hotels and restaurants to viticu…
A communications agency has taken on a branding overhaul for the Swiss army. The result is a new identity that promotes pride and competence, and is rooted in the country’s design traditions.
Predicting the future is a notoriously tricky game, yet past experiences and current concerns can provide important clues – whether that is charting the success of bold urbanism, learning lessons from cultural controversies…
The alchemy of creativity and technology is at the heart of V-Zug’s innovation. An integral part of their R&D is collaborations with top chefs from around the world. We travel to Hong Kong, Munich and Bern to witness the…
A rebuilt clutch of 1930s-style buildings on the Zürichorn river delta in Switzerland now houses a restaurant complex that can turn heads and tantalise taste buds.
When it comes to money and diplomacy, Switzerland is an influential global player. But
do other aspects of the national brand suit a broader international role? We asked seven
of its best about what the future holds.
Priding itself on producing the most desirable, high-octane treats – from your morning coffee to the linen you sleep in – Switzerland has every minute covered. Here’s how its exports see you through from dusk till dawn.